25 min read
How to start a software business in 2026
A practical step-by-step guide on how to turn an app idea into a successful software business.
James Lewis
Senior Product Manager
Blog
Notes from the team building Sal, on finding customers, testing an idea and charging for software.
5 min read
The Product Illusion is killing startups. Here's how to avoid it.
What is the Product Illusion, why AI makes it easier to fall for, and the simple framework to escape it.
James Lewis
Senior Product Manager