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Sal
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We help people turn an idea into software that sells

Sal is a free AI business coach from Salable. Building software is quick now. Working out who'll pay for it, what for and how much is still hard, and that's what Sal helps with.

Sal's workspace for Walkies, a dog walking bookings app: a draft website for the business, with Sal's chat beside it agreeing a £20 a month Pro plan.

Why we built Sal

Sal comes from the team behind Salable, the platform software businesses use to price and charge for what they sell: their plans, what each plan includes and their subscriptions, built on Stripe.

Working with founders, we saw that they needed help with more than charging for their software. The harder questions come earlier: who it's for, what to build first and what people will pay for it. AI is speeding that up. Anyone can build an app in an afternoon now, so more people are building, and more of them get to the end with something nobody pays for.

So we built Sal for those earlier questions. He leads the conversation, pushes back where an answer is thin and keeps a plan with the guesses marked, so you know what to test with real people. More on why.

Questions, or something you'd like Sal to do? .

Made by Salable, part of The Adaptavist Group

SalableThe Adaptavist Group

What we believe

If you're not learning, you're just building.
A growing product can feel like progress while you learn nothing about who will pay. We measure progress by what you know about your customers now that you didn't last week.
Make the numbers work from day one.
Payment is the clearest test of an idea, because it confirms the customer, the problem and the price together. So we think asking for it belongs near the start, sooner than feels comfortable.
Default to speed.
Trying something costs far less than it used to, for you and for your competitors. We'd rather put something real in front of customers this week than plan it for another month.

Why is Sal a koala?

We could say it's because he remains calm in the chaotic world of building a business. Or their extraordinary grip helps them to hold on through the roughest ride. But really, we just like koalas and wish we'd had a koala to coach us.

From the blog